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Raymond Weil announces its recognition as the Best Watch Brand by easyJet travellers

Raymond Weil announces its recognition as the Best Watch Brand by easyJet travellers February 25. 2010

- Last summer(Best Hamilton Watches). the flight company easyJet. launched its first-ever easyJet Traveller Readers’ Awards Graham Fashion Watches. asking their passengers Replica Watches. to vote online for their favourite products(Movado Fake Watches). places and services across the network. Voters were absolutely free to enter their favorite brand Fitch wholesale. as there were no brands suggestions. 110’000 users took part to this award and the Swiss family firm Raymond Weil received the Award of the Best Watch Brand. Freelancer chrono pink gold This Award is the response to the strategy adopted in recent years ED Hardy clothing Rolex for Lady Cheap Watches. and which has brought Raymond Weil to become one of the leading brands in the watchmaking industry. Key factors in the firm’s success include the constant renewal of its product range Replica Chanel Watches. with the introduction of new. increasingly sophisticated mechanical timepieces (such as don giovanni così grande jumping hour); strengthening collections at the lower end of the price-range (like noemia Fake Watches. a feminine collection); a wider-reaching communications strategy; and the launch ofthe RW Club (the first club to be set up by a luxury watchmaking brand). Noemia Source: Raymond Weil raymondweil.com Contact:press@raymond-weil.ch (Please credit europastar.com)

SIHH 2010: Haute horlogerie under the WorldWatchReport’s magnifying glass

SIHH 2010: Haute horlogerie under the WorldWatchReport’s magnifying glass February 24. 2010

By Florent Bondoux. IC-Agency U-Boat Replica Watches. in collaboration with Europa Star

Carried out by Luxury Digital Marketing Firm IC-Agency in partnership with Europa Star and with the support of the Fondation de la Haute Horlogerie. the 6th edition of the WorldWatchReport deciphers queries entered into search engines throughout the Internet from millions of prospects for 25 luxury watch brands. The survey covers 10 key markets. including – for the first time – BRIC markets Brazil. Russia. India and China as well as the top export markets United States. Japan. the United Kingdom. Italy. France and Germany.IC-Agency is delighted to share with the readers of Europa Star the main trends highlighted by the study and first uncovered for the Salon International de Haute Horlogerie in Geneva a few weeks ago. Increase of haute horlogerie The global search volume linked to the 10 haute horlogerie brands increased by 14% compared to 2008. An encouraging sign showing the interest for exclusive products with an average value above CHF 15.000. despite a difficult economical context. Blancpain. Jaeger-LeCoultre and Audemars Piguet realize the best performances for the haute horlogerie category with strong online increases of 115%. 114% and 81% Jaeger LeCoultre Luxury Watches. respectively. The biggest slow down concerns Zenith (-51%). Yet. the brand remains the second most searched for in this category with 16.3% of search volume. behind IWC (24.7%).The United States are still the number one market for haute horlogerie brands with the share of searches ranging from 42.2% for Girard-Perregaux to 19% for Franck Muller.Germany. the biggest market in Europe in terms of Internet users. shows a strong interest for haute horlogerie brands Cheap Watches. especially for Jaeger-LeCoultre(Hamilton Replica Watches). Audemars Piguet and IWC(Replica Rotary Watches). with 32.4%. 28% and 25.1% market share Replica Breitling. respectively.China confirms its growing hunger to buy high-end watchmaking brands. The report demonstrates significant search volumes from this market notably for Vacheron Constantin lace front wigs. Patek Philippe and Audemars Piguet with 13.6%. 7.6% and 5.5% market share. respectively. Did the recent PR campaigns and VIP events organ-ized for the numerous recent brand boutique openings – Vacheron Constantin’s mansion in Shanghai. Patek Philippe’s second boutique in Beijing and Audemars Piguet’s first boutique in Macau – impact their notoriety levels on the Chinese clientele? The most in-demand haute horlogerie models Among the 120 models analyzed in the haute horlogerie category. the three most popular ones are Jaeger-LeCoultre’s Reverso (8.2%). Audemars Piguet’s Royal Oak (7.1%) and IWC’s Portuguese (6.3%).This trio accounts for 21.6% of product-related searches for haute horlogerie. The other models (more than one hundred) represent almost 80% of the remaining demand for this category. showing how fragmented this market is. Some new models also made their way into this ranking such as IWC’s Pilot and Spitfire collections. Zenith’s El Primero and Blancpain’s Flyback. Watch ambassadors Adding India to the study’s scope results in Audemars Piguet and Sachin Tendulkar. the famous Indian cricket player. leading the ranking of the most searched for haute horlogerie brand ambassadors. Indeed Glashutte Original Luxury Watches. more than one out of two searches (55%) concern Tendulkar. pushing the 2008 number one Jaeger-LeCoultre and actress Diane Kruger to second place.In the coming years. it is likely that other ambassadors coming from the BRIC markets are going to challenge Hollywood actors and renowned athletes. BRIC markets Demand coming from Brazil. Russia. India and China already account for more than 12% of global searches for prestigious watch brands.As eighth export market according to the FHS (Jan-Oct. 2009). China alone accounts for 38% of the demand coming from the BRIC markets. followed by Brazil. Russia and India with 28% Replica Watches. 20% and 14% respectively. In these markets. Patek Philippe. Zenith and IWC are the three most searched for haute horlogerie brands with 2.3%. 2% and 1.9% of the demand.It is interesting to see that the Internet positions itself as a media able to reach consumers living in these emerging markets. in which culture and appetite for luxury watches are constantly rising. The other 25 brands Additional and more detailed results about the 25 brands in the 10 markets analyzed will be revealed during the WorldWatchReport official launch at BaselWorld in March 2010. Stay Tuned with Europa Star to be updated with the full report release or visit worldwatchreport.com. Source: Europa Star February-March 2010 Magazine Issue

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Petit Trianon Restoration Funded By Breguet

The centuries-long relationship between legendary watchmaker Abraham-Louis Breguet and European nobility is symbolized in the October 2nd re-opening of the Petit Trianon on the National Estate of Versailles.  The historic grounds Fake Watch. renowned as a favored retreat of Queen Marie Antoinette Chanel Replica Watch. has been closed for the past year to allow for an extensive restoration project. A major portion of the funding was provided by Montres Breguet and Nicholas G. Hayek Replica TAG Heuer Watches. CEO and Chairman of  Breguet.   

Despite an untimely death at the hands of the French Revolution Replica Watches Replica Watch. Marie Antoinette managed to become one of the most prolific clients of Abraham-Louis Breguet Jaeger-LeCoultre Wristwatch. commissioning many watches from the celebrated watchmaker.  The ill-fated French queen is principally associated with a super-complicated pocket watch Replica Watches. which was ordered from Breguet by an admirer of the queen.  This watch(IWC Replica Watches). which was stolen from a museum in a famous 1980 heist Corum Replica Watches. became the inspiration of a remarkable project for Nicolas Hayek and Montres Breguet(Rolex Replica Watches). who sought to recreate it(Fake Panerai Watches). utilizing original treatises and drawings of Breguet and his assistants.  Even though the original Marie Antoinette watch was miraculously recovered early this year(Replica A Lange & Sohne Watch). it did not overshadow the Baselworld 2008 introduction of the replica Watches Replica. known as the Ref. 1160 Grande Complication Porsche Design Wristwatch. which proved to be one of the most remarkable timepieces of the exhibition.  

An interesting side note to the relationship between Marie Antoinette. the Petit Trianon Replica Handbags. and Breguet concerns the creation of the magnificent presentation box which was made to house the modern recreation of the Marie Antoinette pocket watch.  A centuries-old oak tree–reputed to be the Queen’s favorite–finally died. necessitating removal.  Learning of the tree’s fate. Hayek asked that a portion of the trunk be reserved for the creation of a fitting presentation case Fake Watches. a request to which the Versailles authorities agreed.

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